Shape is the outline of the diamond. Cut is how well it's faceted. Each shape has its own personality and price behaviour.
Round Brilliant
Most brilliant, most expensive per carat. Timeless.
Oval
Elongates the finger, looks 10–15% larger than a round of the same weight. Watch for the "bow-tie" — we hand-pick to avoid it.
Emerald
Long step-cut facets, understated elegance. Shows clarity — buy VS or better.
Cushion
Soft square with rounded corners. Warm and romantic; excellent value.
Pear
Teardrop shape. Distinctive, feminine and slimming on the hand.
Marquise, Radiant, Princess, Asscher, Heart
All available. Each has strengths — we'll walk you through them in your appointment.